Celeb Endorsements

Katy Perry, Julianne Hough, and Kelly Clarkson. What do these three singers/songwriters all have in common? Besides being successful in their own respects, they have all done commercials for the product called Proactiv Solution. Proactiv Solution is a product that involves several steps to clear up unwanted acne and other skin issues in adolescents and adults. More information can be found about this product here.

These three artists talk about their skin problems mostly triggered by their busy schedules and active, on-the-go lifestyles. Even though they are considered celebrities, they have the same problems with their bodies that most young Americans do.

Many adolescents watch TV later at night, often when these commercials are shown. Since these women are highly successful and have good public images, I feel that they are good candidates. Kids see the celebrities using it, and many young girls probably feel more confident knowing that someone they look up to uses the same beauty product as they do. At the same rate, parents may not be happy about spending money on an expensive product just because the kids see the celebrity endorsement. However, this battle is ongoing with parents and children.

Since the artists in the commercial have used the product and have had acne problems in their pasts, they have the proper expertise to show the product. Proactiv seems to be a very productive company, as they have several commercials on nightly, which can't be cheap.

In my experience with using Proactiv, it worked just as well as other acne products that I had previously used, so it didn't have much of a different effect on me. I'm past the point where celebrities influence my buying decisions to an extent. What I mean is that I don't see a commercial and instantly go out and buy that product just because my favorite celebrity endorses it. If that were true, I'd have a whole lot of pairs of Wrangler jeans.